Root-Cause Performance Coaching

for 30-plus entrepreneurs ready to CRUSH The Big Goal.

SPARK Lasting Change.
Break Burn the cycle.

Sick of distracting yourself from the Real Work?

Cool. Well, totally uncool, but… we get it. That’s the cycle of self-sabotage.

It goes something like this:

  • Dream about The Goal. 🤓

  • Try to plan The Goal.

  • Get distracted while planning. 🙄

  • Decide on a direction. 🥳

  • Do a little toward The Goal.

  • Second-guess your work toward The Goal. 🤔

  • Revise and reconsider The Goal.
  • Dream about The Goal… 😩

But WHY does this happen? And HOW can you finally fix it?

By getting to the ROOT of what’s sapping your energy, motivation, and ability to be consistent.


That “root cause” is key.

Because most business coaching and consulting can’t get us unstuck.


Many coaches/consultants ignore the importance of mindset.

Plus, the entrepreneur is more stressed than the average bear.
And prolonged stress changes how we think, speak, feel, and act.

Even more importantly:

The longer we’ve been stressed out,
the tougher it is to change (and

(Pro Tip: This is also why it’s so tough for
childhood trauma survivors to
create habit change that
lasts. )

So when we’re ALL trying to create lasting change for our businesses,
coaching and consulting can help us create a stellar action plan.

But it can’t make us stick to it.


And “mindset coaching” isn’t actually enough.


Chronic stress still changes how we think, speak, feel, and act.


And mindset coaching doesn’t account for
how the brain and body naturally work (…or don’t…)
under prolonged stress.

If we could just “think” our way into acting different consistently,
everyone would do it.

But science says:

When we get too stressed or scared,
that great “mindset work” gets buried

Stress, fear, and procrastination take over.




But therapy might take us to dark places.


Standard psychotherapy involves lots (and lots) of talking.
This can be useful, necessary, and well… very therapeutic.

But we may not need to dredge up pain from the past,
just to function better TODAY.

Plus, if you’re a BIPOC, LBGTQ+, or other underserved community member,
with the shortage of therapists that see the world like you…
it might be tough to find one who can relate to your experience anyway.

Don’t get us wrong:

Therapy is great and NECESSARY
when we need to talk through WHY we do something.

Or we need a deep dive into the past.

Or we need to “vent and lament,” like we all sometimes do.

But when you’re not preoccupied with the past, and just want
self realization and ACTION steps for tangible growth?

Talk therapy misses the mark.


So, The Key is Going Deep … but In the Right Order.

What is Major Force?

Major Force is a root-cause high performance coaching program
helping age 30-plus impactpreneurs like you
get and stay focused, flexible, and balanced
while turning your Big Goal into today’s action steps.

Much of it is based in stress biology and neuroscience.


Remember: The longer we’ve been stressed,
the tougher it is to change and stay changed.

And consider this:

Many of us have been chronically stressed since childhood.

This means a lot of the decisions we make

in life and in business,
AND the ways we handle stress
are just the body protecting itself: “Survival mode.”

It’s trying to avoid more discomfort.

But “discomfort” is what successful entrepreneurship is all about!

So Priority One is learning to get (and stay) focused, flexible, and balanced within that discomfort. Then you can still make sharp decisions, take calculated risks, and focus on GROWTH, not survival.


💡 Make Sense? Nice. Come see if our High Performance Program can help you do it.